Varun Rustomji

Welcome to my corner of the internet. I use this space to share my ideas and catalogue my experiences.

I love consumer technology and building fun apps that improve everyday life. My latest obsession is understanding social algorithms and growing apps organically. Currently running campaigns that are hitting 10M views a month.

When I’m not building, I enjoy listening to podcasts, watching movies and taking long walks by the water.

I grew up in Mumbai and now live in Vancouver. I studied Computer Science & Statistics at SFU and worked as a software engineer at Cabal (YC S22).

Hit me up to talk about startups, consumer apps, product loops or ugc.